Advertising is an $800 billion industry controlled by 3 companies.
X402 makes it a permissionless protocol.
Turn any API endpoint into an ad revenue stream with 3 lines of code.
From Walled Gardens to Open Protocol
The entire digital advertising infrastructure, rebuilt as permissionless code.
The Monopoly
Everyone else fights for scraps through closed systems and opaque algorithms.
The X402 Solution
Makes the entire ad tech stack an open API anyone can plug into.
No approval processes. No opaque algorithms. No 30-70% revenue cuts to middlemen.
The Result
Instant access, instant payments, instant verification.
Every creator becomes their own ad network. Every transaction is cryptographically verified.
The Attention-to-Value Pipeline Becomes Code
Impression
Click
Conversion
Payment
Every step is verifiable, instant, and programmable.
New Models This Unlocks
When advertising becomes a permissionless primitive, entirely new business models emerge.
Micro-influencer Endpoints
Every creator becomes their own ad network. Monetize your audience directly without platform intermediaries.
Contextual Ad Mining
Sites compete to serve the most relevant ads. Quality and context determine value, not gatekeepers.
Attention Futures
Pre-sell ad space that doesn't exist yet. Create derivative markets around attention economics.
Cross-Platform Attribution
Track conversions across any X402-enabled endpoint. Universal attribution without walled gardens.
Programmatic Sponsorships
Auto-negotiate and execute brand deals via API. Smart contracts replace lengthy negotiations.
Cryptographic Receipts
Every impression, click, and conversion is provably real, instantly settled, and permanently recorded.
No more "50% of my ad spend is wasted, I just don't know which half."
Every dollar is tracked. Every impression is verified. Every conversion is attributed.
API Integration
Three lines of code. Instant revenue. No approval required.
// Install
npm install x402-ads
// Initialize with wallet
import { X402Ads } from 'x402-ads';
const ads = new X402Ads({
wallet: 'YOUR_WALLET_ADDRESS',
endpoint: 'https://api.yoursite.com'
});
// Serve ads with one line
app.get('/api/ad', async (req, res) => {
const ad = await ads.serve({
format: 'banner',
minPayout: 0.001,
userData: req.user // Optional targeting
});
res.json(ad);
// Payment already processed on-chain!
});Platform Fees
Settlement Time
Minimum Payment
One-Line Embed
No code required. Just drop this into your HTML.
<!-- One-line embed --> <div data-x402-ad="banner" data-min="0.001"></div> <script src="https://x402.ads/embed.js"></script>
Your Ad Command Center
No signup. No approval. Just connect your wallet and start.
Your Ad Endpoints
$4.32
1,247
2.3%
$8.91
3,891
4.7%
Real-Time Earnings
Performance Analytics
On-Chain Architecture
Transparent, verifiable, instant. Every ad interaction is a smart contract execution.
// SPDX-License-Identifier: MIT
pragma solidity ^0.8.20;
contract X402AdEngine {
struct AdServe {
address publisher;
address advertiser;
uint256 amount;
bytes32 impressionHash;
uint256 timestamp;
}
mapping(bytes32 => AdServe) public adReceipts;
event AdServed(
bytes32 indexed receiptId,
address indexed publisher,
address indexed advertiser,
uint256 amount
);
function serveAd(
address publisher,
bytes32 impressionHash
) external payable returns (bytes32 receiptId) {
receiptId = keccak256(
abi.encodePacked(
publisher,
msg.sender,
impressionHash,
block.timestamp
)
);
// Instant publisher payout
payable(publisher).transfer(msg.value);
// Cryptographic proof of display
adReceipts[receiptId] = AdServe({
publisher: publisher,
advertiser: msg.sender,
amount: msg.value,
impressionHash: impressionHash,
timestamp: block.timestamp
});
emit AdServed(receiptId, publisher, msg.sender, msg.value);
}
function verifyAdServe(bytes32 receiptId)
external
view
returns (AdServe memory)
{
return adReceipts[receiptId];
}
}Trustless
No intermediaries. Advertiser pays, publisher receives. Cryptographic proof.
Instant Settlement
Payments settle in seconds, not net-30 or net-60 days.
Verifiable
Every impression has an on-chain receipt. No fraud, no disputes.
Permissionless
Anyone can integrate. No approval process. No gatekeepers.
Wallet Features
Auto-Withdraw
Set threshold, receive payments automatically
Stake for Multipliers
Lock tokens, earn higher RPM
Delegate Earnings
Route revenue to any wallet
Tax Reporting
Export all transactions via API
Why This Wins
The moat is the network effect at protocol level.
Network Effects at Protocol Level
Every publisher makes the network more valuable for advertisers. Every advertiser increases publisher earnings. Compounds exponentially.
Zero Customer Acquisition Cost
Publishers integrate for instant revenue. Advertisers come for the publishers. Viral growth through developer communities.
Defensibility Through Decentralization
Cannot be shut down or regulated away. No single point of failure. Censorship-resistant advertising infrastructure.
The Inevitable Future
Advertising is the internet's revenue model. Making it permissionless infrastructure is as inevitable as DeFi replacing banks.
The Paradigm
We're not building another ad network. We're making advertising itself into a permissionless primitive of the internet — as fundamental as HTTP, as profitable as Google, as unstoppable as Bitcoin.
Join the Revolution
Choose your path into the permissionless attention economy.
Publisher
Start earning in 60 seconds. Turn your traffic into verifiable revenue.
- ✓Instant payment settlement
- ✓No platform fees
- ✓Full revenue transparency
- ✓3-line integration
Advertiser
Launch campaigns that convert. Pay only for verified impressions.
- ✓No minimum spend
- ✓Cryptographic proof of display
- ✓Real-time performance data
- ✓Smart contract automation
Developer
Build on the protocol. Create new attention primitives.
- ✓Open-source SDK
- ✓RESTful API
- ✓Smart contract libraries
- ✓Comprehensive docs
The world's largest revenue stream, now permissionless.
Every impression, click, and conversion is a verifiable crypto transaction.