Advertising is an $800 billion industry controlled by 3 companies.

X402 makes it a permissionless protocol.

Turn any API endpoint into an ad revenue stream with 3 lines of code.

From Walled Gardens to Open Protocol

The entire digital advertising infrastructure, rebuilt as permissionless code.

The Monopoly

Google29% (~$240B)
Meta20% (~$160B)
Amazon14% (~$112B)

Everyone else fights for scraps through closed systems and opaque algorithms.

The X402 Solution

Makes the entire ad tech stack an open API anyone can plug into.

No approval processes. No opaque algorithms. No 30-70% revenue cuts to middlemen.

The Result

Instant access, instant payments, instant verification.

Every creator becomes their own ad network. Every transaction is cryptographically verified.

The Attention-to-Value Pipeline Becomes Code

Impression

API call

Click

API call

Conversion

API call

Payment

Crypto tx

Every step is verifiable, instant, and programmable.

New Models This Unlocks

When advertising becomes a permissionless primitive, entirely new business models emerge.

Micro-influencer Endpoints

Every creator becomes their own ad network. Monetize your audience directly without platform intermediaries.

Contextual Ad Mining

Sites compete to serve the most relevant ads. Quality and context determine value, not gatekeepers.

Attention Futures

Pre-sell ad space that doesn't exist yet. Create derivative markets around attention economics.

Cross-Platform Attribution

Track conversions across any X402-enabled endpoint. Universal attribution without walled gardens.

Programmatic Sponsorships

Auto-negotiate and execute brand deals via API. Smart contracts replace lengthy negotiations.

Cryptographic Receipts

Every impression, click, and conversion is provably real, instantly settled, and permanently recorded.

No more "50% of my ad spend is wasted, I just don't know which half."

Every dollar is tracked. Every impression is verified. Every conversion is attributed.

API Integration

Three lines of code. Instant revenue. No approval required.

// Install
npm install x402-ads

// Initialize with wallet
import { X402Ads } from 'x402-ads';
const ads = new X402Ads({
  wallet: 'YOUR_WALLET_ADDRESS',
  endpoint: 'https://api.yoursite.com'
});

// Serve ads with one line
app.get('/api/ad', async (req, res) => {
  const ad = await ads.serve({
    format: 'banner',
    minPayout: 0.001,
    userData: req.user // Optional targeting
  });
  res.json(ad);
  // Payment already processed on-chain!
});
0

Platform Fees

<2s

Settlement Time

$0.0001

Minimum Payment

One-Line Embed

No code required. Just drop this into your HTML.

<!-- One-line embed -->
<div data-x402-ad="banner" data-min="0.001"></div>
<script src="https://x402.ads/embed.js"></script>

Your Ad Command Center

No signup. No approval. Just connect your wallet and start.

Your Ad Endpoints

blog.yoursite.com/api/adsLIVE
RPM

$4.32

Impressions/hr

1,247

CTR

2.3%

app.yoursite.com/feed/sponsoredLIVE
RPM

$8.91

Impressions/hr

3,891

CTR

4.7%

Real-Time Earnings

Last Hour$84.32
Last 24h$1,847.91
Last 7d$11,024.38

Performance Analytics

Total Impressions847,293
Total Clicks28,147
Avg eCPM$6.24
Fill Rate98.7%

On-Chain Architecture

Transparent, verifiable, instant. Every ad interaction is a smart contract execution.

// SPDX-License-Identifier: MIT
pragma solidity ^0.8.20;

contract X402AdEngine {

    struct AdServe {
        address publisher;
        address advertiser;
        uint256 amount;
        bytes32 impressionHash;
        uint256 timestamp;
    }

    mapping(bytes32 => AdServe) public adReceipts;

    event AdServed(
        bytes32 indexed receiptId,
        address indexed publisher,
        address indexed advertiser,
        uint256 amount
    );

    function serveAd(
        address publisher,
        bytes32 impressionHash
    ) external payable returns (bytes32 receiptId) {
        receiptId = keccak256(
            abi.encodePacked(
                publisher,
                msg.sender,
                impressionHash,
                block.timestamp
            )
        );

        // Instant publisher payout
        payable(publisher).transfer(msg.value);

        // Cryptographic proof of display
        adReceipts[receiptId] = AdServe({
            publisher: publisher,
            advertiser: msg.sender,
            amount: msg.value,
            impressionHash: impressionHash,
            timestamp: block.timestamp
        });

        emit AdServed(receiptId, publisher, msg.sender, msg.value);
    }

    function verifyAdServe(bytes32 receiptId)
        external
        view
        returns (AdServe memory)
    {
        return adReceipts[receiptId];
    }
}

Trustless

No intermediaries. Advertiser pays, publisher receives. Cryptographic proof.

Instant Settlement

Payments settle in seconds, not net-30 or net-60 days.

Verifiable

Every impression has an on-chain receipt. No fraud, no disputes.

Permissionless

Anyone can integrate. No approval process. No gatekeepers.

Wallet Features

Auto-Withdraw

Set threshold, receive payments automatically

Stake for Multipliers

Lock tokens, earn higher RPM

Delegate Earnings

Route revenue to any wallet

Tax Reporting

Export all transactions via API

Why This Wins

The moat is the network effect at protocol level.

1

Network Effects at Protocol Level

Every publisher makes the network more valuable for advertisers. Every advertiser increases publisher earnings. Compounds exponentially.

2

Zero Customer Acquisition Cost

Publishers integrate for instant revenue. Advertisers come for the publishers. Viral growth through developer communities.

3

Defensibility Through Decentralization

Cannot be shut down or regulated away. No single point of failure. Censorship-resistant advertising infrastructure.

4

The Inevitable Future

Advertising is the internet's revenue model. Making it permissionless infrastructure is as inevitable as DeFi replacing banks.

The Paradigm

We're not building another ad network. We're making advertising itself into a permissionless primitive of the internet — as fundamental as HTTP, as profitable as Google, as unstoppable as Bitcoin.

Join the Revolution

Choose your path into the permissionless attention economy.

Publisher

Start earning in 60 seconds. Turn your traffic into verifiable revenue.

  • Instant payment settlement
  • No platform fees
  • Full revenue transparency
  • 3-line integration

Advertiser

Launch campaigns that convert. Pay only for verified impressions.

  • No minimum spend
  • Cryptographic proof of display
  • Real-time performance data
  • Smart contract automation

Developer

Build on the protocol. Create new attention primitives.

  • Open-source SDK
  • RESTful API
  • Smart contract libraries
  • Comprehensive docs
View Docs →

The world's largest revenue stream, now permissionless.

Every impression, click, and conversion is a verifiable crypto transaction.